Using eye-catching creative, niche targeting, and compelling copy, I achieved record-setting returns on ad spend for the KGH Foundation. As reported by M+R Benchmarks (a study of 225 non-profits published in 2024), the average Return on Ad Spend (ROAS) on Meta ads for non-profits was 0.48 (with the average health non-profit producing a 0.35 ROAS), meaning most non-profits are losing money running ads on Meta. However, through a combination of clever targeting and relevant messaging, I am consistently able to produce double-digit ROAS, with some of my top-performing campaigns significantly surpassing my expectations and delivering a ROAS of 20+. 

In addition, I am able to keep the cost per donation significantly lower than the industry average of $181, with most campaigns below $30 per donation.