In 2021, while working as the Digital Communications Manager for the KGH Foundation, I was tasked with leading the development of a mental health campaign that would launch in April of that year. After significant work with community partners, such the Canadian Mental Health Association – Kelowna, Child and Youth Advocacy Centre Kelowna, Interior Health, and Kelowna Community Resources, we created a campaign platform that all of our partners were satisfied with, and that we felt would resonate with the community. 

The campaign included a video (below) that I created the concept for and scripted which has since gone on to earn over 220,000 organic views, and has been requested to be used as an asset in case studies and training materials from organizations around the globe. 

The campaign had a $1.6 million fundraising goal which was achieved in just five months. Later that year, in November, the ‘We see you’ campaign was recognized as the Marketing Campaign of the Year by the Kelowna Chamber of Commerce.