Human behavior has changed. The way we consume information, make purchases, communicate with each other, and even organize our lives is now primarily driven by digital means. With digital marketing, we are able to reach people where they spend their time, with messages and media that resonate with them. We can now track the consumer journey from first impression to conversion, optimizing their experience and reducing friction at every step of the way.
Throughout my career, I have helped countless organizations of different sizes, across a variety of industries, use data-driven digital marketing strategies to produce the results they need. From increasing walk-traffic to driving e-commerce sales, my expertise lies in creating streamlined campaigns that convert for your organization.
With experience across the entire digital marketing funnel, I have a comprehensive stack of technology that I use to achieve results. I specialize in building and optimizing WordPress sites, Google Ads, Facebook (Meta) Ads, LinkedIn and TikTok, in addition to tools such as Google Tag Manager, Google Analytics, and a multitude of CRM systems.
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Director of Digital
Kelowna, BC
2021-Present
Head of all digital efforts conducted by the Kelowna General Hospital Foundation, including digital marketing, digital fundraising, and communications.
Marketing Coordinator
Kelowna, BC
2019-2021
Coordinated marketing efforts for multiple automotive dealerships, spanning different markets. Included major projects such as website redesigns.
Digital Strategy Consultant
Kelowna, BC
2019-Present
Provide digital strategy and create/manage campaigns for various small and medium sized businesses and non-profit organizations.
Led the development of a mental health campaign that was awarded Marketing Campaign of the Year by the Kelowna Chamber of Commerce in 2022
Spoke at a national conference on digital marketing & fundraising best practices for Canadian non-profits
Achieved national success on digital marketing benchmarks with multiple automoive dealerships.
Broke organizational records; doubling website traffic and achieving unrivaled return on ad spend- turning clicks into donations for a non-profit
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Whether you’re looking to start a project, learn more, or grab a coffee, I’m happy to connect!